Users will soon have a new feature that permits them to cut down on the quantity of artificial intelligence-produced media appearing in their feeds. This move comes as the service disclosed that it now features more than 1 bn AI-generated clips.
Trial and Implementation
The new functionality is undergoing trials over the coming weeks before a full-scale rollout. This advancement comes amid a rise in content created by AI, fueled by recent AI video creators.
AI Content on Other Platforms
Recent reports that approximately one in 10 of the quickest rising content creators on another major platform exclusively feature content made by AI. A significant portion of this content is classified as mass-produced AI material, a phrase for substandard, factory-style content that is often absurd or surreal.
Based on user feedback that a lot of users appreciate content created using AI tools, from computer-generated images to educational videos, and we want to provide users the ability to increase or decrease of that, depending on their own choices,” stated a company executive.
Volume and Proportions
The platform disclosed that there are presently 1.3bn videos on its app identified as AI-generated. Overall, over 100 mn media items are uploaded to the platform every day, making AI content a limited part of its overall inventory.
Customizing Your Feed
Users will be capable of limit or boost the volume of artificial media they view by opening the content preference feature in the app and choosing “AI-generated content”. Other topics that can already be controlled under the tool encompass current affairs, fashion, cosmetics, and choreography.
Content Labeling and Policies
TikTok’s policies mandate content makers to label lifelike AI-made content, and it prohibits dangerous deepfakes of well-known individuals or crisis events. Any authentic-looking artificial content that is without a tag can be deleted under its community policies.
Furthermore, the app will from now on apply an artificially created watermark to content made using its proprietary AI systems, or flagged by an collaborative effort for recognizing artificial media. This measure is aimed to help prevent users from trying to circumvent the tagging system.
AI Literacy Programs
TikTok is also introducing a $2 million educational fund for professionals and organizations to produce educational content about responsible artificial intelligence. This program will assist non-profit groups focused on educating coding and technology.
Moderation Strategy
The video-sharing app has supported its moderation strategy, during debate over plans to make redundant a large number of content moderators in the United Kingdom. The company is set to eliminate a significant number of roles in its trust and safety team in London, with labor groups and digital protection specialists raising concerns that staff are being displaced by AI moderation.
A trust and safety lead explained that human moderation would remain essential, but automated tools can safeguard staff by eliminating the most distressing content ahead of it gets reviewed by humans. The company stated a significant reduction in explicit and harmful content reviewed by content reviewers over the previous year due to intervention by its automated systems.
We believe it is crucial to combine people and machines to keep the platform safe,” the executive stated. “We’ll have humans as part of that process, but we also think it’s highly necessary to limit contact with harmful content as quickly as possible, which is where a extensive automated help is really helping us process content quickly.”
